Konferencen blev afholdt med stor success. Du kan læse mere om talerne og arrangementet her på siden.

Annoncering er langt mere end printannoncer og tv-spots. Hvad vil erstatte det? Konferencen belyser fremtiden for annoncering, der vokser ud fra samspillet mellem fremspirende nye mediekanaler og en verden, hvor forbrugerne har ansvaret.

Konferencen inddrager eksperter fra hele verden, og giver ny viden og regler for fremtidens annoncering. Ud over at udforske interaktive medier, vil konferencen belyse kreative kombinationer af traditionelle og digitale medier, der definerer fremtiden. Konferencen fokuserer på nye former for reklamer og identificerer de bedste strategier for annoncører, medier og bureauer.

FDIM står bag konferencen og glæder sig til at samle professionelle aktører, som ønsker at få ny inspiration og brugbar viden om fremtidens annoncering. FDIM er en brancheforening for digitale virksomheder, der for hovedparten af medlemmernes vedkommende har et kommercielt udgangspunkt. Træd derfor med ind i den digitale fremtid med FDIM og Future of Advertising. Konferencen finder sted den 17. november 2011

Program

09.00 - 09.10

Welcome

Karsten Koed (in Danish and English)

09.10 - 09.45

The Future Value Chain in the Advertising Landscape

Sebastian Raßmann

Welcome to the World in 2021 – The Future of Advertising!

09.45 - 10.30

Deriving Value From Consumer Networks

Shawndra Hill, Wharton (in English)

Consumers are sharing aspects of their lives online, in public, at unprecedented rates. They are not only sharing details about their interests, but also about their social networks. This talk will walk you through a few real world examples of how firms are making dollars from and sense of social network data. In short, social network data are helping forms significantly increase their bottom line. In this seminar, I will share my thoughts on the untapped potential of consumer data and how firms might be able to better use it to make decisions, and help their customers make better choices.

10.30 - 10.45

Break

10.45 - 11.30

Creating Innovation in Advertising

Anand Vengular, Stoic (in English)

Using a behavioral science approach you can analyze what your customers think about big purchases before committing. Advertising is much more than saying "What kinds of ads should we do?"

11.30 - 12.00

Break

12.00 - 12.30

Re-energise Your Customer Loyalty Programme

Kit Skov Hagemann, Experian (in Danish)

Advertising is closely tied with customer loyalty. Measuring loyalty can be complicated and requires that you define the metrics. Dr. Kit Skov Hagemann will present the process Experian went through to re-energise their customer loyalty programme.

12.30 - 13.30

Lunch

13.30 - 14.00

The Future of Digital Media buying

Adrian McDonald, Microsoft Advertising (in English)

14.00 - 14.30

Where is the web going?

Colin Petrie-Norris, International Managing Director, Specific Media (in English)

The consumption of video content across devices is fundamentally changing the way consumers use content – and opens up a world of opportunities for brands to connect with consumers in increasingly sophisticated and engaging ways. We examine the opportunity that digital brings to brands, from the desktop to television set.

14.30 - 15.00

In Love With Data: The Power of Integration

Tamás Acs (in English)

Marketers face the diversity of channels, tools, data and providers. To bring out the most and to make them effective, harmonization and connection are essential. With the presentation Tamás will show how integration of channels, tools and data makes online marketing more effective. The key question is which data advertisers will need in the future, how they will access those data and how they should analyze and make a use of it.

15.00 - 15.15

Break

15.15 - 15.30

How do you enter the circle of trust?

Martin Graeser and Morten Gad, Gorm Larsen & Zornig (in Danish)

“People influence people. Nothing influences people more than a recommendation from a trusted friend”, Mark Zuckerberg says. This coins the web 2.0 paradigm, but it also seems to be universally true that trust always have been and always will be decisive when people conduct business. Can technology make it easier for marketers to earn people’s trust?

15.30 - 16.15

In-Game Advertising and Virtual Goods: Facts and Future

James Salin, IGA European Sales Director (in English)

Among all the novel game financing opportunities that have seen the light in the past 10 years, in-game advertising as well as virtual goods have established themselves as viable ways for game publishers to monetize games after launch. This presentation is focusing on the question of how brands can efficiently use a combination of in-game ads and virtual items to deliver brand messages to and engage with a rapidly growing and widening gamer audience.

16.15 - 17.00

Panel discussion

Moderator: Karsten Koed

Partner, Steffen Christensen, 23
Direktør, Kim Jong Andersen, DDB
Chief Strategic Officer, Anders Laursen, MEC Global

17.00

Drinks

Speakers

Shawndra Hill (in English)

Shawndra Hill is an Assistant Professor in Operations and Information Management at the Wharton School of the University of Pennsylvania. Generally, she studies data mining, machine learning and statistical relational learning and their alignment with business problems. Specifically, she researches the value to companies of mining data on how consumers interact with each other – for targeted marketing, advertising and fraud detection.

Karsten Koed (in Danish)

Karsten Koed is Managing Partner and Chairman at Gorm Larsen & Zornig. He is in charge of developing and implementing the company strategy and innovation, together with acquisition of new clients. He is currently member of three boards and he is member of the global advisory board at Wharton’s Future of Advertising Project – a think-tank at The Wharton School of University of Pennsylvania.

Colin Petrie-Norris (in English)

Managing Director at Specific Media International. Colin joined Specific Media in 2008 as Managing Director – International. His responsibilities include managing Specific Media’s growing portfolio of international business, overseeing European growth and spearheading expansion into new territories. As Specific Media continues its strategic growth and transformation from ad network to digital media company, with the recent acquisition of BBE and Myspace, Petrie-Norris will drive the future development of the company in all International markets.

Martin Graeser (in Danish)

Martin Graser is CRM/Dialog Account Manager at Gorm Larsen & Zornig. Social media marketing connoisseur, speaker & dedicated blogger. For the past five years Martin has worked with online relations and social CRM for Danish and international companies. His primary focus is conceptual behavioural targeting with regard to customer retention and optimisation of customer relations.

Morten Gad (in Danish)

Morten Gad is Copywriter and Strategic Planner at Gorm Larsen & Zornig. As concept developer within various kinds of communication, marketing and advertising, his focus point is the bridge between strategic thinking and creative development. His cross media approach enables him to add value to his client’s businesses by constantly challenging traditional corporate silos.

Kit Skov Hagemann (in Danish)

Dr. Kit Hagemann joined Experian in 2008. During her career at Experian, she has been responsible for developing client insight within Northern Europe, later EMEA and now covering UK&I and EMEA and facilitating programs in APAC. Before joining Experian she worked at Aarhus University conducting consumer behavior research within the area of novel foods and has been a lecturer in Marketing and Philosophy of Science. Her PhD is in Marketing and Statistics and she also hold a MSc in Business Administration.

Anand Vengurlekar (in English)

Managing Director at Stoic A/S. Brand Strategist who would rather deep dive into the consumer’s personal experience and build brands & products from the ground up than play politics in a meeting room. Significant international experience with innovation-led companies (IDEO, LEGO, SONY) in all aspects of marketing management & brand creation. First love will always be creating new products & services by driving projects between departments in client companies. A lifetime of cultural curiosity having lived and worked in six countries.

James Salins (in English)

James Salins has spent 17 years in media. James moved to the post of European Sales Director at IGA 3 years ago. A founding member of the Gaming Council created within the IAB UK, James has been at the forefront of promoting gaming and games media to UK and European agencies. IGA are a pioneering in-game company who are exclusive in-game partners with global gaming giants such as Activision and EA on the PS3 platform as well as branching out into both the casual and social gaming arenas. James started his media career in Hong Kong within Dentsu Y&R and moved to Dubai to work exclusively on Toyota /Lexus advertising accounts. After a brief time on the client side at Disney, James has spent the rest of his career on the media owner side in senior roles within Digital Outdoor and TV roles.

Sebastian Raßmann (in English)

Senior Innovation Advisor, TrendOne. Sebastian studied “Business Administration” in Wiesbaden and his main areas of speciality are:

The Outernet – Location based intelligence of an augmented internet
Shytech - The Future of Hardware
The Future of Marketing and Advertising
DNE - Digital Natives Evolution

Senior Innovation Advisor, TrendOne. Sebastian studied “Business Administration” in Wiesbaden and his main areas of speciality are: In his work, he focuses on the future digital and mobile media and the future of the internet, in particular. His main task is to offer consultation services to companies that wish to learn more about the future and on the process of inspiration, creativity and innovation. Moreover, he is frequently booked as a keynote speaker. His presentation skills have thrilled many clients and enriched events, workshops and companies future days.

Tamás Acs (in English)

Tamás has graduated as foreign economist on the College of Szolnok in 2005. In the same year he has started up Gemius in Hungary which provides gemius/Ipsos Audience, the currency for online advertising and gemiusDirectEffect, the most popular ad campaign monitoring tool in the country. Despite of his young age with exemplary professional devotion and persistence he built Gemius Hungary to become the largest internet research company in Hungary and he is personally considered as one of the recognized professionals on the Hungarian market. Since April 2011 Tamás as Brand Evangelist is responsible for the development and management of gemiusDirectEffect service in whole Gemius Group providing help to the clients of the company in measurement of their campaigns’ effectiveness. Tamás is pleased to swim in his free time. As well he is building his amateur football career and enthusiastic visitor of musical plays.

Adrian McDonald (in English)

Western Europe Head of Sales – Platform & Targeting solutions at Microsoft Advertising; responsible for helping Marketing people to amplify storytelling via creativity, relevance & connectivity. He joined Microsoft UK’s business in 2005, where he helped lead the Display and Search advertising sales organisation. Prior to this, he worked in TV broadcasting for the Nine Network Australia, and began his career in Marketing for one of Australia’s National Rugby League clubs.

Program

Speakers

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